By developing for Facebook, web developers can quickly reach hundreds of millions of users. Now, there's an easy, step-by-step guide to modern Facebook development: Sams Teach Yourself Facebook Development in 24 Hours. In just 24 lessons of one hour or less, this up-to-the-minute book teaches all the core technical skills needed to build a new Facebook application from scratch - and then improve, market, and monetize it. Each short, easy lesson builds on all that's come before, teaching the platform's latest features through a complete hands-on project. You learn skills for building any type of Facebook application, not just games. Coverage includes: * Essential principles of Facebook application design * Using API calls * Communicating with users and storing data * Measuring engagement and building effective interactions * Recruiting and retaining users * Getting to market fast, and scaling for rapid growth * Handling platform changes

Erik Giberti owns AF-Design, a leading developer of custom-tailored social application solutions for Facebook, Twitter, LinkedIn, Foursquare, and other platforms. He has been supporting online community and communication for 20 years. An early adopter of the Facebook platform, he has been building socially enabled applications since 2007, and has worked as a lead architect and developer on applications for Facebook, MySpace and LinkedIn. His instant Facebook hits have included Honesty Box, which grew rapidly to millions of users.